With the proper layout, design and promotion, interactive content can land marketers a significant bump in leads and web traffic
We discovered 10 tried and tested elements to sharing content on social media (which we plan to use as well).
Friday News Round-Up: Links Have a Short Half-life, Crowdsourcing at the White House & More Useful News
Here’s this week’s round-up of news stories that we think offer insights or lessons that can help multi-channel distributed marketing organizations. The “half-life” of links depends on where they are posted. Bit.ly, the link-shortening service, reported this week on the results of a study by Hilary Mason that shows how a link’s half-life is, depending on where it’s posted. Borrowing a concept from nuclear physics, Mason and her team looked at the patterns for 1,000 popular Bit.ly links across Facebook, Twitter and YouTube links. Half-life, in this case, is “the amount of time at which [a] link will receive half of the Read More
Social media is evolving, changing, and growing every day. Even seasoned marketers who’ve been involved in social and digital marketing since the beginning have trouble keeping up with the fast pace and new opportunities it presents. That’s why webcasts like the presentation from Distribion, LIMRA, and Socialware are important, regardless of how successful your current social media marketing efforts are. Here’s a summary of the jam-packed webcast: The 5W’s of Social Media Marketing How they evolved & why they’re different than what you learned in college Why, who, what, where, when: the 5W’s Why? Word of mouse replaced word of mouth Read More
On Wednesday, the editor of this blog (Deb McAlister-Holland), will be moderating a webcast that features Christie Campbell of Socialware, and Steve Selby of LIMRA. It’s the second in a series of monthly webinars sponsored by the three organizations. Details and registration information is available here. Anyone who’s studied journalism or business is likely to look at the headline of this blog post and say, “Look! The 5W’s are out of order.” Except that they’re not. The traditional order (who, what, where, when, why) that helps journalists, writers, copyeditors and marketers plan and tell a compelling story don’t happen in Read More
When it comes to social media, even the experts learn something new every day. Most CMO’s admit that developing the expertise they need to effectively use social media is a key priority. Unfortunately, there are a lot of myths out there that can derail almost any social media marketing plan. Here are five that come up often in talks with corporate marketing. Make sure you don’t fall for any of them! Myth #1: Social Media is free. Robert Heinlein’s famous motto TANSTAFL applies here, as everywhere else in life. (“There ain’t no such thing as a free lunch.”) Yes, many of Read More
In Monday’s post, we focused on the communications channels marketers plan to budget for in 2012. Today, we are including two tables from the second part of the survey which looks at some additional data on spending plans from the 190 marketers who participated in our survey. The two tables included here are simple, and don’t seem to require much in the way of explanation. They cover budget allocation by program, and budget allocation by resource. Methodology: The Distributed Marketing Blog’s marketing budget survey included responses from 190 marketing managers, directors, vice presidents or CMO’s; about half (48%) come from small and Read More