For over 100 years, it’s been a truism in sales and marketing that you can’t know too much about your customers and prospects.  That’s never been truer than it is today, when empowered customers often make the majority of the decisions about products and services before they’re ready to engage with sales. So how do you get to know your prospects and customers?  Where can you find the information you need? Customers know that they have the power in the sales and marketing process – and they’re not about to give it back.  They can compare prices and terms from Read More