Thought Leadership Marketing: The Basics
A couple of years ago (early in 2010), research giant Gartner, Inc. published a report from Rolf Jester, one of the company’s vice president’s and distinguished analysts, that noted that thought leadership marketing (TLM) was a powerful tool for multi-channel marketing communications success. Jester said that while it was once the province solely of consulting firms and service businesses, where it typically accounted for as much as 20 percent of marketing expenditures, it was emerging as an important tool for other businesses, too. In just two years, what was once an emerging discipline has become a major part of nearly Read More
