It’s the most wonderful time of the year for college basketball fans. That’s right, the NCAA basketball tournament is in full swing and the excitement is definitely in the air – or at least online.
If your brand is not maintaining a strong presence on the major social networks at a bare minimum, your brand is missing great opportunities to achieve greater success. The majority of online Americans used social media in 2012, according to the Pew Center’s Internet & American Life Project published last week. 67% of all Internet users are using at least one social media site (including 71% of women), and amongst those 18-29, 83% use. The Pew report measured social media activity on 5 social networks (Facebook, Twitter, Pinterest, Instagram and Tumblr). Certainly there’s some overlap, as there are many people Read More
For brands, it is vital to be everywhere that your potential target market is. It doesn’t matter how big the brand is, nor do past brand achievements. Not resting on laurels is a key component of an iconic global brand. Take for instance the Barbie brand, owned by Mattel. Barbie can claim the following achievements. 99% global brand awareness The typical American girl owns 10 Barbie dolls Annual sales are around $1.6 Billion The Barbie brand is valued at $2 Billion, making it the world’s most valuable toy brand Just from those two very simple marketing statistics, one might easily Read More
Nearly every marketer uses Twitter – and the vast majority of us also use Twitter hashtags – the letters that follow the pound or number sign (#) in a tweet. But here are five things you might not know about using Twitter hashtags that could help you boost your Twitter results dramatically. For example, did you know that Twitter didn’t invent hashtags? Users invented Twitter hashtags. Google employee Chris Messina is credited as the “hashtag Godfather” for an August, 2007 tweet in which he suggested using the pound sign as a way to organize groups on Twitter. His original idea was that like Read More
Any avid fisherman will tell you that to catch anything, you need the right bait. Twitter is a lot like fishing: to get noticed by the mass of fish swimming by in the Twitter stream, you need the right bait. Step one is deciding what you want to catch. Are you angling for retweets, clicks, or followers? If it’s followers you’re after, you need to dangle attractive bait over time, and you need to tailor your bait specifically to your audience by using the words and phrases that attract them. Clicks, of course, depend on giving someone just enough information Read More