News roundup: Social and Digital Media’s Split Personality On Display
Here’s this week’s round-up of news stories marketers shouldn’t miss because they offer key information or lessons that multi-channel distributed marketing organizations should take to heart. All five of the selected articles demonstrate the deep divides in how companies are addressing social media — and point up why integrating the medium’s “split personality” is likely to be a key challenge for marketers as the social network grows and evolves. “Blame Grandpa” Defense Strategy Originated Online – A jury consultant working for Florida murder defendant Casey Anthony has reported that the controversial defense strategy which blamed Caylee Anthony’s grandfather originated with social Read More
Drawing the Line Online: Recorded Webinar & Presentation
This morning’s webinar with Distribion, Socialware, and LIMRA went beautifully! If you missed it, you can download the presentation here, and view the recorded webinar here. There were so many questions that panelists Chad Bockius, Edgar Rodriguez, and Stephen Selby didn’t get to all of them, so the organizers are preparing a downloadable Q&A for those that weren’t answered during the webcast. A link will be posted here as soon as that is available. Registration is now available for the next webinar in the 5-part series the three organizations are sponsoring. Reaching Your Audience Effectively: The 5W’s of Digital & Read More
Last Call: Register Now for Tomorrow’s Webinar on Social Media Compliance
Drawing the Line Online: Personal vs. Professional Speech is shaping up to be the hottest webinar of the summer with practical advice and clear explanations that will help anyone who works in a regulated industry harness the growing power of social media — without regulatory compliance headaches. The session starts tomorrow, Thursday – July 14, 2011 – at 11 a.m. Central Daylight Time. Registration is free, but space is limited and we’re rapidly approaching our cut-off. Reserve your space now by clicking here. Who should attend: Marketing, compliance, HR, legal, and PR executives in Financial Services, Insurance, Healthcare, Pharmaceutical, Hospitality or Casino Read More
News Round-up: Hashtags Bite Entenmanns, Twitter Causes Bayer Headache
Here’s this week’s round-up of news stories marketers shouldn’t miss because they offer key information or lessons that multi-channel distributed marketing organizations should take to heart. Hashtag surfing bites Entenmanns. When a marketer at Entenmanns used the Twitter hashtag #notguilty to promote the company’s low-fat baked goods, the company stepped right into the middle of the Twitter uproar over a Florida jury’s decision in the Casey Anthony murder trial. The resulting backlash against the company, which appeared to many Twitter users to be trying to capitalize on a tragedy, is still going on. The lesson for us all: Before you go hashtag Read More
Facebook Fabulous: Five Business Success Tips
After posting a list of six common Facebook faux pas, with the information businesses need to know to avoid them, it seems only logical to post a list of tips that can help a business create fabulous Facebook pages. Create a Page People Want to Visit. What is it about your business that would make people want to come back to the page often, or create a community atmosphere? Whatever that is, make your Facebook business page reflect that — instead of just asking people to buy your products, or touting the virtues of your management team. For instance, American Read More
Drawing the Line Between Personal and Professional
Over the past week, thousands of new readers have visited this blog in response to an article on regulation and compliance in social media. So The Distributed Marketing Blog is happy to announce a free webinar on July 14 that will help further explore the emerging need to divide personal and professional use of digital and social media. Individuals led the way into nearly all forms of digital and social media, from email to YouTube, Twitter to Facebook, SecondLife to LinkedIn. Places where users once expressed their individuality have evolved as businesses have realized the power of digital and social media to shape opinions, Read More
Who Owns Your Linked In Profile?
Compliance is good, right? So there shouldn’t be any controversy about a new tool that enables compliance. So far, there hasn’t been much resistance to corporate social media policies or to the use of monitoring tools for Facebook, Twitter, and other social media sites. On Wednesday, however, a press release from compliance software vendor Actiance announcing some new LinkedIn features for its Socialite social media monitoring and management software resulted in this headline: Actiance: All your LinkedIn profiles belong to us That isn’t exactly what the company says in its press release. What the Actiance press release said is: “Actiance today Read More
If Words Have Two Meanings
“There’s a sign on the wall, but she wants to be sure ‘Cause you know sometimes words have two meanings…” –Copyright, 1970, Jimmy Page, Robert Plant, Stairway to Heaven When words have two meanings it can lead to a hit song — or a compliance nightmare. Marketing people tend to like words. And, as a group, they’re pretty good at defining, understanding, and using them effectively. When it comes to complying with rules and regulations, sometimes words have two meanings – and understanding what they mean is critical for marketers who work in regulated industries like insurance, financial services, health Read More
7 “Must Know” Facts about Online Marketing
Yesterday’s webinar on marketing and compliance, sponsored by Distribion, WebWisedom and The Distributed Marketing Blog, was great. The complete webinar presentation is available for download by clicking here. There were quite a few questions from the audience, and several people One of the last slides in the presentation contained these seven “must know” facts about online marketing. They are: 1. Consumers drive social media. , today’s consumers are anything but passive recipients of corporate marketing messages. They’re active participants in the marketplace – posting reviews on websites like Yelp, Tweeting their friends to ask for recommendations on car insurance, and Read More
Last Call: Free Webinar Covers Changing “Rules of the Road” for Digital & Social Media
Anyone who works in insurance or financial services already knows that the rules and regulations seem to get more complex every year. So just what are the rules of the road for using the power of digital (web, email, mobile) and social media (Facebook, Twitter, LinkedIn) to reach prospects and customers? That question got more timely this week as two new bills that would limit the way in which companies collect and use data about Web, mobile, email, and social media users moved a step closer to passage in the U.S. Senate. Many sales and marketing professionals worry about how to Read More
